SoundCloud is the leading online platform for creating and sharing audio. The campaign was used to explain just how wide-ranging it is, and how anyone producing audio can gain from being on it.
With this in mind, we posed the question "Are you on it?", creating a visual language, motion graphics and website that provide a clear guide through the benefits of the platform whilst presenting a clear call-to-action to join.
Role: Design & Art Direction
IVY PARK / ZalandoAudi of AmericaVertuChildren of ParadiseThe Little BrainNewcastle UniversityRuzhnikovTriangle RecordsBoogieMontblanc