Working as part of a team at B-Reel Berlin, I helped create the website for Zalando's launch of IVY PARK in Europe. The collection is inspired by Beyoncé's childhood running spot, which became a state of mind for her, a place she goes go to gain strength. The collection is created to reflect this.
The website was made to house two main sections, to introduce and showcase the collection in a way that reflects the brand, and to build a community where people can create their own IVY PARK badge, and submit images and stories that show what their park means to them.
Role: UX, Design & Art Direction
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